Product Management & Product Strategy

Building Enterprise Products That Balance User Needs, Business Goals and Technology Constraints

Director of Product Design with 18+ years driving enterprise UX transformation and $14M+ in documented business impact.

Balancing user needs, business goals, and technology Three connected nodes representing users, business, and technology in equilibrium around a central balance point. User Needs Business Goals Technology
18+
Years Experience
$14M+
Business Impact
20+
Designers Led
50+
Products Delivered
6+
Industry Domains

I lead design where a wrong call costs the roadmap, not a sprint.

I partner with founders and product leaders in the moments when getting it wrong gets expensive — scale-ups, platform rebuilds, the quarter before a raise. I turn ambiguity into systems, and research into decisions teams will actually defend. The products I've shaped are used by 1.4M+ people across regulated, high-stakes domains.

Design systems and research turned into product delivery An isometric illustration of connected building blocks representing research, systems thinking, and shipped product outcomes.
Design Leader · 12+ yrs · 1.4M+ users reached
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Users reached
0
Years leading UX
0
Countries mentored
0
Regulated domains
The decision I get hired for

When design is risk management

High-stakes work where a bad call doesn't cost a sprint — it costs the roadmap, the team's trust, or the story you tell investors next year.

AI · Compliance · Call Centers

Zero-Tolerance Policy Enforcement: from blind spots to real-time risk visibility

Compliance failures in call centers rarely come from lack of effort. They come from systems blind to risk at scale — manual audits sampled a fraction of calls, surfaced violations days late, and forced leaders to react instead of prevent. I designed the AI-powered audit experience that puts risk in front of the right person while it still matters.

0
of calls audited, up from ~2% sampling
0
improvement in compliance
$2.25M
ROI, at 90% adoption
100%calls monitored
Read the full case study
More high-stakes work

Results that hold up

Different industries, same job: find the expensive problem hiding behind the obvious one, then design the system that fixes it.

Health Insurance · Self-Service

Insurance purchase revamp

Rebuilt the reassurance a human agent used to provide, and cut purchase drop-off roughly in half for first-time digital buyers.

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Less drop-off
0
Self-serve
$1.8–2.5M
ROI
View case
FinTech · Inclusion

Peer-to-peer microlending platform

A trust-first lending system that makes risk legible to lenders and lending legible to underserved Tier 2–3 borrowers.

Trust-first
Principle
Tier 2–3
Focus
2-layer
IA
View case
Healthcare Ops · Governance

Clinic broadcast messaging

Scaled patient communication by constraining it: category-locked messaging and a hard SMS cap that cut no-shows from 22% to 15%.

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No-shows
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Compliance flags
0
Setup time
View case
Enterprise Logistics · B2B

Linehaul Planning Accelerator (DBS Schenker)

Redesigned a manual transport-plan module into a guided, self-optimizing route builder with a live map and auto-calculation.

0
Plan effectiveness
Auto
Time + distance
Guided
4-step flow
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Operations Platform · B2B

Unified Operations at Scale

Consolidated IT, network, and IoT monitoring into a single source of truth, enabling real-time problem detection across fragmented infrastructure silos.

0
Real-time coverage
0
Faster resolution
3-day
Alert reduction
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RECRUITMENT PLATFORM · B2B

Unified Hiring Workspace (Atrium )

Transformed a fragmented applicant tracking system into a unified recruiter workspace, enabling faster candidate discovery, streamlined submissions, and end-to-end hiring workflows.

0
Candidate Database
0
Faster Search
30
More Submissions
View case
Plus the work that outlasts the work
Design Systems · Enterprise
0
less design-to-dev rework across 5 product teams

Enterprise design system, governed at scale

View case
Leadership · Team Building
0
designers hired, grown & retained

Building the design org

View case
Shipped across regulated, high-stakes domains
AI / MLFINTECHHEALTHCAREEDTECHENTERPRISEBPO / COMPLIANCE
Product Thinking

Beyond UX: Design Meets Product Strategy

I bridge the gap between Product Strategy, User Experience, and Business Outcomes — bringing both design leadership and product management rigor to every engagement.

USER NEEDS Research · Empathy · JTBD BUSINESS GOALS Revenue · Growth · KPIs TECHNOLOGY Feasible · Scalable · Fast Usable Viable Feasible Design & Product
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Discovery

  • User Research
  • JTBD Framework
  • Market Analysis
  • Stakeholder Alignment
2

Definition

  • Product Vision
  • Product Strategy
  • Roadmap Inputs
  • Opportunity Sizing
3

Validation

  • MVP Definition
  • Experimentation
  • Usability Testing
  • Success Metrics
4

Growth

  • Adoption Strategy
  • Retention Metrics
  • Optimization
  • Scale Planning

Product + Design Skills Matrix

Built through the Institute of Product Leadership and 18+ years of enterprise practice.

Design LeadershipExpert
User ResearchExpert
Design SystemsExpert
Customer Journey StrategyExpert
Product DiscoveryAdvanced
Product StrategyAdvanced
Product VisionAdvanced
AI Product ThinkingAdvanced
RoadmappingIntermediate
Product AnalyticsIntermediate
VERIFIED CERTIFICATION
Human-Computer Interaction (HCI) for AI Systems Design
University of Cambridge ↗
View Badge →
Designing AI-Powered Products

Cambridge-certified in HCI for AI Systems Design — applying rigorous human-centered frameworks to build AI products that are trustworthy, explainable, and effective at enterprise scale.

Human-AI Collaboration AI Product Discovery Conversational Experiences AI Governance & Ethics AI UX Patterns AI Product-Market Fit
Track record & scope

What I own as a leader

I've hired, grown, and led cross-functional design teams; built and governed design systems at enterprise scale; and championed user advocacy from discovery to launch. Great design leadership, to me, means removing blockers, amplifying diverse voices, and turning research into confident product decisions.

AI / MLSaaSFintechHealthcareEdTechEnterpriseBPO
S
Satyajit
Design Leader · Top 1% ADPList
Recognition

Trusted by the global design community

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Top 1% ADPList Contributor
Recognised with 17 community awards
2
0
Hours Contributed
Mentoring the global design community
3
0
UX Engineering Mentor
Worldwide recognition, across 6 countries
17 community awards Mentored across 6 countries Top 50 worldwide
Open to Head of Design / VP roles

Building something where the wrong call gets expensive?

That's exactly when I'm useful. Scaling a team, rebuilding a platform, or heading into a raise — let's talk about the decisions ahead.

Contact

Looking for a Design Leader Who Drives Measurable Business Outcomes?

Whether you are hiring for a Director role, exploring consulting, or considering a speaking engagement — I would love to connect.