I partner with founders and product leaders in the moments when getting it wrong gets expensive — scale-ups, platform rebuilds, the quarter before a raise. I turn ambiguity into systems, and research into decisions teams will actually defend. The products I've shaped are used by 1.4M+ people across regulated, high-stakes domains.
High-stakes work where a bad call doesn't cost a sprint — it costs the roadmap, the team's trust, or the story you tell investors next year.
Compliance failures in call centers rarely come from lack of effort. They come from systems blind to risk at scale — manual audits sampled a fraction of calls, surfaced violations days late, and forced leaders to react instead of prevent. I designed the AI-powered audit experience that puts risk in front of the right person while it still matters.
Different industries, same job: find the expensive problem hiding behind the obvious one, then design the system that fixes it.
Rebuilt the reassurance a human agent used to provide, and cut purchase drop-off roughly in half for first-time digital buyers.
A trust-first lending system that makes risk legible to lenders and lending legible to underserved Tier 2–3 borrowers.
Scaled patient communication by constraining it: category-locked messaging and a hard SMS cap that cut no-shows from 22% to 15%.
Helped a product design team ship a confident new brand with speed and clarity, without the usual rebrand drag.
Not interfaces — the judgment behind them, and the team that can repeat it. Three things I'm accountable for.
I design for the users everyone else forgets — Tier 2/3 users, time-poor doctors, compliance teams. The hard edges of the audience are where the real product lives.
My job is to rally product, engineering, and domain experts around one user-centered direction while the problem is still undefined. Alignment is a design deliverable.
Every project ships a number: fewer no-shows, better risk visibility, more inclusive access to finance. Pretty is table stakes. Impact is the point.
I've hired, grown, and led cross-functional design teams; built and governed design systems at enterprise scale; and championed user advocacy from discovery to launch. Great design leadership, to me, means removing blockers, amplifying diverse voices, and turning research into confident product decisions.
That's exactly when I'm useful. Scaling a team, rebuilding a platform, or heading into a raise — let's talk about the decisions ahead.